About the Women's Choice Award

Our Mission

Our mission is to give women a collective voice so that they can help each other identify brands, products and services that deserve her loyalty and referrals. We are a trusted referral source for women who are searching for the most recommended hospitals, businesses, brands and services.

Our Commitment

The Women’s Choice Award is a symbol of excellence in customer experience awarded by the collective voice of women. When you see the Seal, know that women in your community and across the nation have rated that business as a business they trust to give you the kind of respect, customer service, assistance and buying experience you expect and deserve.

And our promise to you is that we will act as your consumer advocate, should a business awarded the Women’s Choice Award disappoint you we will investigate your complaint and expect that our awarded businesses seek to satisfy the issue to your satisfaction.

Our Origin

The Women’s Choice Award was founded by Delia Passi, former Publisher of Working Mother magazine and responsible for the pinnacle success of the 100 Best Companies for Working Mothers list. She is the author of Winning the Toughest Customer; the Essential Guide to Selling to Women. As a leader in marketing and selling to women she is a sought after expert and speaker and recognized as a game changer. In 2003 she was diagnosed with breast cancer and experienced an horrific healthcare experience, which changed the course of her career. She was now determined to empower every woman to make smarter healthcare choices by providing publicly available reporting on every hospitals as well as recognizing the best hospitals to simplify her choices. The need was evident as the brand grew and expanded quickly resulting in being named by Inc. Magazine as one of the fastest growing companies for three consecutive years.


August 08, 2023 - SPECTRAFORCE Named 2023 Best Company to Work for Women

February 03, 2023 -Women’s Choice Award Heart Month Challenge: Take Care of Your Heart and Know Your Heart Hospital

February 2. 2023. - National Survey of How Women Search for a Doctor Sets the Criteria for the Women’s Choice Award for Best Doctors

January 19, 2023. -Women Will Go an Extra Mile to Get the Best Health Care Experience

December 15, 2022 -The Women’s Choice Award partners with parenting platform, Motherly, to empower moms to make the best healthcare choices

May 19, 2022 - The State of Women’s Health: A Grave Discrepancy Between Intent and Reality

September 23, 2022 -Women’s Choice Award® shares the changing needs of female employees and and recognizes the Best Companies to Work

October 03, 2022, - Celebration of Child Health Day to recognize excellence in pediatric care

January 06, 2022 -Knowledge is Power: Know Where to Go, Know What to Do for Women's Health

January 28, 2022 -Women Will Go an Extra Mile to Get the Best Hospital Experience

November 16, 2021 -Pearle Vision Receives Highest Honor Set by Women for Outstanding Customer Experience

Feb 27, 2021. - Women In Wellness: Delia Passi of WomenCertified on the Five Lifestyle Tweaks That Will Help Support People’s Journey Towards Better Wellbeing - medium.com

Feb 18, 2021. - The Women’s Choice Award® Identifies America’s Best Hospitals for 2021 - enterprisingwomen.com