Women control more than half the wealth in the United States and while 70% of female consumers would like to work with a financial advisor, less than half actually have one. That's because, until now, women didn't know where to find an advisor who is trustworthy and competent, who understands them and to whom they can relate. With the Women's Choice Award Financial Advisor program, they now have a trusted resource to begin their search. The Women's Choice Award for Financial Advisors is the only recognition program for well-qualified advisers who are committed to the women's market and serving their female clients and qualifying for this award reaffirms their commitment to providing extraordinary service in addressing the financial needs of women and their families.