Women’s Choice Award Recognizes the Changing Needs of Female Employees

Women’s Choice Award Recognizes the Changing Needs of Female Employees

The Women’s Choice Award is dedicated to addressing the evolving needs of female employees in the workforce. Delia Passi, CEO and Founder of the Women’s Choice Award, emphasizes the importance of assisting women in choosing organizations that align with their values, stating, “We recognize that gender discrepancies are very real in the workplace, and knowing we can help women to choose an organization that supports her values is core to our mission”.

Meeting the Needs of Women in the Workforce

With nearly 55% of the workforce being women, it is essential for businesses to prioritize meeting the needs of female employees. Organizations such as the American Business Women’s Association and the Women’s Choice Award play a crucial role in advocating for women and recognizing companies that prioritize the preferences of working women, irrespective of race, age, or family status.

Research conducted by WomenCertified Inc. revealed that while overall benefit packages improved significantly after the pandemic, certain benefits attractive to women were still lacking. For instance, subsidized child care was only offered by 56% of Fortune 300 companies, and maternity benefits varied widely among these companies. Furthermore, fertility assistance benefits were only offered by a meager 15% of these companies. Although U.S. companies have made progress, there is still a long way to go in matching up with other developed nations in terms of focusing on women’s benefits.

The Importance of Transparency and Recognition

Delia Passi highlights the significance of validation by others and corporate transparency when choosing the best company to work for. She emphasizes the importance of recognizing companies that deliver on their commitment to empower women and value what matters most to their employees. This recognition is crucial in helping women make informed decisions about their career choices.

Best Companies to Work For Women, Diversity & Millennials

The Women’s Choice Award aims to identify companies that best meet the needs of all working women, dismantle systematic barriers for women of multicultural backgrounds, and help millennial women grow professionally while catering to their active lifestyle. The objective is to recognize companies that prioritize work-life balance, well-being, and diversity, and inclusion programs.

Adapting to Changing Employment Dynamics

The recent health pandemic has brought about significant and enduring changes in the employment market and work/life balance. Companies that strive to understand and communicate their efforts to meet the evolving needs of employees will continue to attract top talent. A Gallup study found that organizations must communicate a specific and dynamic value proposition to attract female talent post-pandemic. Greater work-life balance, diversity, and inclusion programs are key factors for women when considering a new job.


The Women’s Choice Award plays a pivotal role in recognizing and advocating for companies that prioritize the needs of female employees. By shedding light on the evolving needs of women in the workforce, the award aims to empower women to make informed decisions about their career choices and contribute to a more inclusive and supportive work environment.

For more details on the methodology used to identify the 'Best Companies to Work For', visit Women’s Choice Award Methodology